Puddles – Packaging & Brand Design
Visual & Messaging Design
Brand Story
I had the opportunity to lead the branding and marketing strategy for Puddles, an innovative snack company focused on delivering delicious, all-natural, protein-packed chocolate pudding cups to a fun and young audience. This project involved creating a compelling brand identity and developing engaging content to connect with consumers and elevate the snacking experience.
Brand Story and Identity:
I crafted a vibrant brand story that highlights Puddles' mission to revolutionize the snack industry by offering indulgent yet nutritious options. The narrative centers on the joy of snacking and the adventure of flavor, emphasizing Puddles' commitment to quality, natural ingredients, and fun.
Product Development and Flavor Offerings:
The project included defining Puddles’ product range, showcasing unique flavors such as Classic Chocolate, Double Chocolate Delight, and Salted Caramel Cocoa. Each flavor was designed to not only satisfy sweet cravings but also provide a protein boost for active lifestyles.
Marketing Strategy and Taglines:
I developed a comprehensive marketing strategy that included eye-catching taglines like "Get Stoked on Flavor with Puddles!" and "Ride the Waves of Flavor." This approach aimed to engage a millennial audience seeking exciting, convenient snack options.
The design elements were tailored to reflect a fun, youthful aesthetic, utilizing vibrant colors and playful imagery that resonated with the target demographic. I oversaw the creation of packaging concepts that not only stood out on the shelf but also communicated the brand’s core values of taste, nutrition, and adventure.
At Puddles, we believe that snacking should be an adventure – a flavorful journey that ignites your senses and fuels your passions. Born from a desire to shake up the snack game, Puddles was created to bring joy, excitement, and nourishment to snack lovers everywhere.
Our journey began with a simple question: why settle for bland when you can have bold? And thus, Puddles was born – a celebration of flavor, fun, and all things delicious!
Product Description
Puddles offers premium, all-natural ready-to-eat chocolate pudding cups packed with protein power. Each cup is crafted with care, blending rich cocoa, wholesome milk, and a touch of sweetness to create a velvety-smooth indulgence that satisfies both body and soul.
Product Benefits
Protein-packed for sustained energy and muscle recovery.
Made with all-natural ingredients for guilt-free indulgence.
Convenient, ready-to-eat cups for on-the-go snacking.
Silky-smooth texture that tantalizes the taste buds.
Product Use Cases
Pre or post-workout fuel to power up your fitness routine.
Midday pick-me-up for a boost of energy and focus.
Dessert indulgence that satisfies sweet cravings without the guilt.
Anytime snack for moments of relaxation, celebration, or simply because you deserve it!
Mascot Development:
To enhance brand engagement, I introduced "Mr. Puddles," a humorous muscle pudding mascot that embodies the playful spirit of Puddles. This character serves as a relatable figure for consumers, helping to further establish brand personality and create memorable marketing moments.
Through this project, I successfully blended strategic thinking with creative execution, resulting in a cohesive brand that stands out in the competitive snack market. Puddles is positioned to make a significant impact, appealing to health-conscious consumers who refuse to compromise on taste.
