OVERVIEW
Trashy Chips, a sustainable snack brand formerly known as Pulp Pantry, sought a complete revamp of their organic social media design and executive presentation deck following their rebranding and launch of new packaging. Known for their bold mission of turning misfit vegetables into flavorful chips, Trashy Chips wanted a look that would amplify their message with vibrancy and modern appeal.

PROJECT SCOPE
I was hired to elevate Trashy Chips’ brand presence through a visual overhaul of their organic social media and the design of their new pitch deck. My approach centered on creating a “loud yet tasteful” aesthetic that would resonate with their target audience while maintaining a clean, modern, and forward-thinking style. For the social redesign, I crafted a cohesive visual language that blends bold typography, engaging layouts, and a color palette that celebrates the brand’s natural, eco-conscious roots. The executive presentation deck was reimagined to showcase the brand’s unique story and growth potential, with dynamic visuals that seamlessly align with the new packaging design.

IMPACT
The new social visuals and executive deck positioned Trashy Chips as an impactful, current brand in the sustainable snack space. The social media refresh led to improved engagement and strengthened brand recognition, while the redesigned pitch deck provided a powerful tool for communicating the brand’s story, mission, and value to potential partners and investors.