Portfolia Venture Funds Brand Design, Content Development, & Campaign Creation
Overview: Creative Strategy and Content Development for Portfolia
For this role, I was lead on the branding and creative direction for a variety of Portfolia initiatives, reinforcing the brand’s voice and visual identity while promoting high-impact events, fund launches, and thought leadership in venture capital. Including but not limited to:
Campaign Development & Launches:
Crafted multi-channel campaigns, including email sequences, social media content, and targeted outreach materials. These campaigns emphasized Portfolia’s commitment to investing in underrepresented founders and generated significant interest from both seasoned members and new leads. Developed nurture emails spotlighting portfolio companies in the women’s health sector, alongside social posts and landing page updates that engaged Portfolia’s audience in new ways.
Content Creation:
Monthly Newsletters: Curated engaging, value-driven content for both member and non-member newsletters, blending company updates, portfolio success stories, and event highlights.
Social Media Strategy: Developed consistent, authentic social content tailored for LinkedIn and other platforms, leveraging storytelling techniques to amplify Portfolia’s mission of impact and financial returns.
Thought Leadership Features: Supported Portfolia’s leadership presence through posts and content surrounding Trish Costello’s media features, including coverage in Business Insider, Forbes, and CNBC, solidifying Portfolia’s brand as a leader in women-focused venture capital.
These projects reflect a strategic approach to creative direction that aligns messaging, branding, and audience engagement with Portfolia’s mission. This work demonstrates my ability to translate a sophisticated investment philosophy into powerful, accessible content, underscoring the depth of Portfolia’s commitment to impact and financial growth.
