Product Launches
Over the past 5 years, I have had the wonderful opportunity to launch 30+ new flavors, products and formats. Here are some top highlights from all that hard work.
Coconut Launch
Lead and managed the product development, packaging design, and creative marketing campaign for the most successful product launch in company history, generating $809K in DTC net revenue and becoming a top performing flavor within the first 90 days.
Energy Water
Lead and managed the product development, packaging design, and creative marketing campaign for Hint Energy Water. This product is water infused with fruit essence plus caffeine and no calories. It was developed to get the most out of your day — at work or play — without the crash and burn aftermath of overhyped energy drinks. The campaign was developed to make the consumer feel confident, focused and truly refreshed with Energy Water.
Launched in 3 flavors: Blueberry Grape, Black Raspberry, Citrus
Hint+ Vitamin Launch
Lead and managed the product development, packaging design, and creative marketing campaign for Hint+ Vitamin. The product is water infused with fruit essence plus vitamin C, vitamin B12, Vitamin D, and zinc and was developed as a co-collaboration for Sam’s Club. Hint+ Vitamin offered healthy, hydrating, water for people who wanted to drink beverages that are good for their health and taste delicious.
Launched in 4 delicious flavors: Clementine, Blackberry Cherry, Coconut, Tropical
Core Flavors and Smash ups
Designed, planned, and launched 14+ new flavors from 2019 - 2022.
