Packaging | Rebrand
Collaborating with a great design agency, I was responsible for conceptualizing, providing direction, and offering feedback for the entire rebrand project as a whole. As well as, collaborated with the creative team to implement the design execution on all packaging, including labels and shrinks, for all 30+ flavors.
Increased company revenue 4x from $50M to $240M within four years through leading the execution of Hint Rebrand across all channels company-wide.
Packaging | Formats
Plastic: 16 oz and 1 liter Plastic bottles: Monoweb and laminate labels + Shrink
Cardboard: 8 oz Cardboard Tetra Packs and Jboards for Hint Kids line.
Glass: Glass bottles for SFO since they banned plastic on any consumer beverage.
Cans: Aluminum Cans for our food service channel.
Alternative Product Lines Launched
Sunscreen
Sun and Body products were launched based on Hint’s mission to create healthy products that feel great to use. Hint’s sunscreen spray was designed to make the application process an enjoyable and new experience.
The innovative spray uses only compressed air, eliminating propellant chemicals (and making it easy to spray in all directions). Originally launched in three delicious scents: pear, grapefruit, pineapple.
Deodorant
Expanding on its healthy lifestyle portfolio, Hint introduced eucalyptus + lemon deodorant, made with 100% plant-derived ingredients and free of aluminum, baking soda, parabens, and preservatives. It was a high-performing alternative to traditional deodorants without compromising on what counts.
The deodorant also featured a delicious citrusy scent, subtle and clean, and an extraordinarily smooth glide unlike many other all-natural deodorants. Like all Hint products, the deodorant was created with the mission to help consumers lead healthier lives and deliver a great deodorant experience at the same time.
Hand Sanitizer
At the start of the pandemic we quickly saw the consumer need for hand sanitizer as every store across the nation was sold out. We quickly developed 3 amazing fruit-infused scents for launch in Clementine, Grapefruit, and Lime.
One of the most successful personal care lines to date and a fan favorite as gift with purchase on the drinkhint.com eCommerce site.
