The flavor of the summer is finally here - Introducing the NEWEST Hint flavor: COCONUT! Coconut is the first NEW Hint flavor in over two years. Sip on the taste of the islands without the sugars, pulp, or sticky stuff. Pack coconut on your next hike, beach day, or marathon meeting at your stand-up desk for a tropical treat that’s bound to hydrate.

Lead and managed the product development, packaging design, and creative marketing campaign for the most successful product launch in company history, generating $809K in DTC net revenue and becoming a top performing flavor within the first 90 days.